Posted on 07/12/2012 in Projects
We are delighted to announce the launch of a new campaign for Argon Design.
Argon Design is a Cambridge-based company specialising in technology and product development; they focus on solving highly complex problems across many disciplines including embedded and portable products, multimedia, Semiconductor IP, network intelligence and image processing.
Argon Design approached us to partner with their digital engagement strategy, part of which was to increase their online visibility, strengthen their brand and widen their client base. Having longstanding experience working in the Cambridge high-tech sector, we have a deep understanding of the local business and academic ecosystem and are experts in conveying technological and scientific concepts in compelling and engaging ways. We were therefore able to produce communications which meet Argon Design's objectives and complement other strands of their marketing activities.
Our team provided a strong creative lead, designed and coded a professional and visually impactful website to enable Argon Design to communicate their expertise and capabilities and help reposition the business. We also developed their strap line ‘Thinking Inside the Box’ which is a reference to the company's expertise in designing and building software and hardware solutions that form the heart of many of the products they have created for local and international clients. We also produced a video ‘An Introduction to Argon Design’ featuring interviews with key members of the management team and insights into their work. An on-going editorial and social media strategy will maintain momentum after the site’s relaunch.
VP Marketing and Business Development, Matthew Bailey, said “Working with Onespacemedia was a pleasure from start to finish. They immediately understood our needs, responded quickly and led the creative cycle brilliantly. The new website structure has been well thought out and is engaging. We are convinced that our new website will be effective in winning new business and fits perfectly into the company strategy."
Check out the website here.