Posted on 28/06/2013 in Projects
The travel industry is a crowded marketplace and brands are constantly vying for standout to attract potential customers. The team at Onespacemedia has been working with bespoke safari and travel specialist Africa Uncovered to create a new brand identity and website to achieve this.
The main selling points for Africa Uncovered are the unrivalled locations, luxury accommodation, local expertise and bespoke service; our strategy was to tap into the pysche of browers by creating an alluring, photography-led website, that evokes emotion and transports holidaymakers to dream destinations. The new, simplified brand marque has an instantly recognisable design and reflects the values of the premium brand.
A key feature in terms of the site's mechanics is flexibility; the content management system is structured to enable the Africa Uncovered team to create tailored, SEO optimised pages for the site, allowing them to respond to changes in search trends as they arise. Highlight containers showcase Africa Uncovered's vast knowledge of Africa and their locations. We have also created a comprehensive interactive mapping system, which allows users to explore by country and location to facilitate their search.
"Onespacemedia's interpretation of our brief and strategic approach have given us an exceptional digital experience with the tools to respond to changing browsing behaviours. They really do take the time to understand your brand and company goals and are brilliant at what they do. We are exceptionally pleased with their work and would give them our highest recommendation” said Stuart Parker, CEO.