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Developing cutting edge technology into high growth ventures

Extending a brand experience

Co.create is a new initiative by Imperial Innovations designed to bring together its Imperial College focused venture creation and support activities under one clear brand. Imperial Innovations commissioned Onespacemedia to design and build a microsite that would exist as part of the main Imperial Innovations website but retain a distinctive look and feel. Studio Output produced the branding and Onespacemedia's design and development team translated this into modern and fresh user experience with a powerful suite of content management tools for Co.create website managers.


The community area of the site presents a vibrant picture of activity from across the Co.create ecosystem. Regular content keeps everyone up to date, inspires the community and ensures that there is a real-time record of Co.create's activities.


The company portfolio module displays information on the range of Co.create ventures. Detail pages provide information and multimedia relating to each company as well as information on the corporate stage, funding stage and the origin of the company. Top show progress and activity portfolio detail pages dynamically display community posts that reference the company.

A website within a website

Considering Co.create is a sub brand of Imperial Innovations we needed to find a way for the parent and child brands, as well as two different navigation systems, to co-exist on the new page templates. We created a Co.create branding and navigation bar that sits underneath the main site navigation. As the user scrolls past the main navigation, the Co.create navigation and branding sticks to the top of the browser with an elegant animation. This technique helps to ensure that site visitors enjoy the Co.create user experience and the Imperial Innovations brand is still represented.

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"Working with Onespacemedia is always a pleasure, they are laser focused on making sure the site achieves the key business aims and doesn't just look pretty but at the same time they managed to bring together a fresh design that sets the site apart from the competition. Project communication is great and the back end system is very flexible and easy to pick up."

Mark Hammond, Co.Create Manager, Imperial Innovations

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