Leading UK property consultants Bidwells turned to Onespacemedia to help put the human touch on their corporate intranet. Bidnet, a custom-built web application, keeps a dispersed team of almost 500 people connected across 13 offices in England and Scotland. The 2014 relaunch of Bidnet saw a complete redesign of the platform with a far greater emphasis on creating connections between Bidwells staff. Onespacemedia provided consulting and UX and UI design to ensure that the new platform was intuitive and enjoyable to use.
Before undertaking any design work we engaged in a wide-ranging consultation with Bidwells stakeholders to understand the needs of users and the objectives of the new intranet. A key requirement was that the intranet should be designed to incentivise employees to interact and share information through posting, liking and commenting. A vibrant colour scheme and a clean grid-based layout were combined with eye-catching calls to action to encourage this behaviour.
Team-focussed brand development
The Onespacemedia design team created a simple brand marque to build and reinforce the identity of the intranet and to help communicate the new platform to Bidwells staff in meetings, presentations and other internal communications. We expanded the corporate colour palette and designed a new icon for internal purposes based on the concept of a ‘huddle’. With its diverse colour palette and circular orientation, the logo reinforces the message of collaboration and inclusivity.
User interface toolkit development
We worked with a team of external developers responsible for building the intranet application. To streamline the build process, the Onespacemedia design team created a UI toolkit that contains every element necessary to build out the various intranet screens, elements and functions. This extensive collection of reusable components gave Bidwells developers the flexibility to build fast - as well as a library of components that can be used for any future design requirements.
User-centric, responsive design
With the popularity of tablets and smartphones creating a new way to do business online, we needed to ensure that the Bidwells workforce would still be connected to Bidnet on the move. Our responsive design ensures that staff enjoy an optimised experience no matter the screen size or device being used.
"When we wrote the brief for a partner to help us on a critical project for the firm, we sought an agency who would be sensitive but creative, fast but thorough. Onespacemedia ticked all these boxes."
Pat Woodfield Chief Operating Officer, Bidwells
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