Alpima is a new digital advisory platform specialized on systematic investing and asset allocation. The London-based fintech company is delivering the power of the world's most advanced investment tools and strategies through a simple and intuitive web and mobile platform which can be used by institutional advisors and advisors. Alpima selected Onespacemedia to reinvigorate its company brand, create a marketing website to build interest before its product launches and to provide UX and UI design services for the core product.
Reinvigorating the corporate identity
To set the foundations for the project, Onespacemedia's designers worked with Alpima to evolve the existing company logo. We simplified the brand mark and balanced it with a modern sans-serif typeface and a fresh colour palette sampled from existing marketing imagery. The result is a crisp, progressive brand that echoes the company's style and values.
High-impact website driving interest and engagement
We designed and built a fully responsive brochure website to promote Alpima’s product and to provide information on the company. The site, which is powered by a custom-built content management, contains sensitive product information that is only available to registered users. To enable this we developed a user registration system that is linked directly to CMS page management. Alpima staff can create web content and choose who has access to it. This provides a more personalised user experience and information gleaned at registration provides Alpima staff with vital data on their potential customers. As well as featuring some of the web’s most innovative user experience techniques, the website is packed with user-focussed features including interactive graphs and calculators, all designed to deliver deeper engagement and a better investment experience.
Creating a world class product experience
The final deliverable for the project was to provide user interface and experience services to enhance Alpima’s core product. We worked with Alpima to create a user interface design tool kit that the product team are using to redesign the application. As well as delivering a more enjoyable and intuitive user experience, Alpima now have design consistency across all of their channels and products, presenting a stronger and more established brand presence.
Working with Onespacemedia was great. They understood our mission immediately, helped us enhance our logos and graphics across the business, worked with us to distill and voice key messages and built a highly modular and easy-to-use marketing website within strict design requirements – all of it on budget and on time. I highly recommend them to anyone looking for professional and creative web design & digital marketing services.