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JO ALEXANDER

Evolving a luxury furniture brand

Jo Alexander are a family run, luxury furniture brand based in Cambridgeshire, UK. An environmentally conscious, quality driven organisation, Jo Alexander are known for their commitment to the quality of their products and their exceptional customer service.

In an aim to build their business, their brand and their digital capabilities, Jo Alexander and Onespacemedia worked together to re-invent their web presence and boost their sales figures.

Mobile optimisation

We focused heavily on optimising the site for mobile platforms, delivering retina-ready images and driving sales with enticing assets. Combining this with elegant, on-brand design work made for an advanced, robust e-commerce solution that is now central to the business and it’s ongoing operations.

E-commerce and inventory tracking

At the very centre of the Jo Alexander site is a powerful e-commerce and inventory management system. Allowing employees to manage stock through the website is vital to the company’s business processes. We drive the site with an elegant, flexible database that serves the site’s content quickly and consistently. The success of the solution speaks for itself - the new site has cemented Jo Alexander's position firmly within the luxury consumer furniture market and the company’s growth is testament to that.

 

Social sales

We were keen on tapping into the power of social networking for converting client interest into sales. Inspired by this, we featured a number of ways to share products across Facebook, Twitter, Pinterest and E-Mail - boosting the site’s sales potential with creative social networking integration.

E-commerce for tablets

With more than 30% of Jo Alexander’s customers browsing the site using tablet devices, we took the opportunity to make sure that the site was properly optimised for smaller screens and touch technology. The resulting site ensures that users feel comfortable and confident browsing the store from the comfort of their own living room.

 

"We've had a long relationship with Jo Alexander, and it's been a pleasure to play a part in the growth of their business. At the heart of this project our aim was to make sure we provided an e-commerce solution that increased sales, improved their business processes and resonated with their customers - allowing them to focus on what they do best."

James Cotton, Founder, Onespacemedia

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