Impactful digital presence for climate change fighting initiative


Impactful digital presence for climate change fighting initiative

The challenge

Climate-change invoked weather volatility has a significant and measurable impact on the world's food supply chains. In order to combat this to increase food production, reduce corporate and financial risk and empower smallholder food producers, the WINnERS project is underway to build insurance products and services that help everyone from global food retailers to smallholder farmer combat the huge economic losses caused by climate change and extreme weather events.

$0m in losses due to extreme weather events
0% profit drop due to 4 year drought in US south-west
£0bn losses by UK's supermarkets due to extreme weather events
0% of ASDA’s fresh products will not be affected by climate change

Engaging brand and multimedia design

The first step in our process was to establish an identity for the project. We chose an elegant typographic brand treatment, complemented by a supporting colour palette and type system. With the building blocks in place we chose a series of high-impact images and videos that would be used to add visual context to the project’s digital presence. The resulting design work strikes the perfect balance of delivering scientific content in an engaging and immersive format. 

Delivering a thematic information experience

A key feature of the WINnERS website is the work programmes area. This website section delivers aggregated information for a series of individual work programmes. Website visitors are provided with an overview of each programme, as well as a detailed set of related information such as the programme’s team members, organisational partners, supporting resources and ongoing programme updates. Using a data-driven approach to connecting information around a single theme ensures that website users enjoy a more structured and relevant informational experience, and the site is easier to manage for project stakeholders.

Crafting device-specific user experiences

All Onespacemedia websites are designed and developed to be responsive from the ground up. Whether browsing the site on a mobile, tablet or desktop computer, WINnERS website visitors enjoy an optimised experience for their specific device. The underlying site design and the content are reorientated at various break points to provide a seamless transition from one device to another.

"Conservation and climate change initiatives contribute to our understanding of Earth’s unique ecosystem and shape the future of humans’ relationship with the planet. Onespacemedia worked in partnership with the WINnERS team throughout this commission to understand the project’s objectives and ensure the delivery of a world class digital product that amplifies the goals of this pioneering programme."

Chiara Mensa, Senior Designer, Onespacemedia