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THE HAUSER FORUM

The home of innovation and entrepreneurship

Opened by His Royal Highness The Duke of Edinburgh in 2010, the Hauser Forum is a state-of-the-art focal point for entrepreneurship in the East of England designed to stimulate innovative collaboration between clusters of academics, start-up businesses and established industries.

We were appointed by the University of Cambridge to create a brand and brochure website for the centre that would promote the space to potential tenants and provide information on its location and facilities.

Seminar booking

The Hauser Forum is built around a selection of modular conference rooms that can be split or joined together to provide a highly flexible event space. The space can be hired by both University and corporate clients. To promote bookings we designed a visualisation system that provides examples of various room configurations. Photography, detailed seating/floor plans and downloadable pdf guides combine to provide a comprehensive set of resources for potential customers.

View the seminar page

Timeless branding

The Hauser Forum brand marque takes it's foundations from the modern and progressive style of the forum's design. Flanked with clean, white space the simple, hard-edged typeface echoes the architect's vision. The colour scheme is drawn from the building's roofing style with the dominant orange providing a highlight colour for all of the Hauser Forum's visual communications. The result is an instantly recognisable and timeless logo.

Stunning and evocative photography

As part of the project we undertook a photo shoot to highlight the stunning architecture, internal facilities and surrounding area. The result is a series of beautiful images that convey the forum's friendly and open spirit.

Modern, uncompromised website design

The Hauser Forum website is recognisable by its strong branding elements, stunning photography, modern typography and a clean multi-columned design. With its simple structure and intuitive navigation the site delivers easy access to information and provides an intuitive user experience that reflects the design of the building.

"Creating a brand from scratch is a challenge. Drawing on the individual elements that make something unique is always a good place to start and the results of this project speak for themselves. With a new logo, website and print marketing materials, Cambridge's home of innovation has a solid foundation on which to build visibility and brand traction."

James Cotton, Founder, Onespacemedia

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