We chose a corporate sans-serif typeface for the logo and used the symmetry of the words to stack them on top of each other. This design decision alone significantly differentiates Money Mover from its competitors. The logo is completed by an infinite loop symbol that conveys the flow of money around the world. It also represents the number '8' which conveys luck, wealth and prosperity in Chinese and other Asian cultures.
As well as designing the logo the Onespacemedia team created brand guidelines and conceptual visuals including advertising, merchandising and stationery that Money Mover can use to direct the look and feel of their marketing materials as their operations expand.