A brand new online presence for live-cell mapping leader
A global biotechnology company
Essen BioScience is a rapidly-growing global biotechnology company headquartered in Ann Arbor, Michigan. The company commissioned Onespacemedia to completely reimagine its digital presence to promote its innovative cell-based assay instrumentation, reagents and protocols. As well as creating a market-leading responsive design we also developed a website management system that provides Essen BioScience with a powerful suite of tools to manage its digital presence.
Large-scale smart data relationships
The Essen BioScience website features an ever-expanding set of inter-related information. This information includes products and services, scientific publications, media galleries and customer testimonials. Data is the heartbeat of the scientific community so it was essential that we understood and devised strategies to present and provide access information effectively.
0Custom media galleries
Building engagement through stunning photography
The majority of life sciences websites are beset with overused stock photography. Our design team wanted to present the human face of Essen BioScience as well as reshoot all of the company’s products in a working-lab environment. The resulting images add an extra dimension of vibrancy and professionalism to the site, further boosting visitor engagement.
High-definition product video
The IncuCyte ZOOM, Essen BioScience’s flagship product, allows scientists to capture high-resolution video recordings of cell activity at a microscopic level. Cell biology is fascinating and complex in equal measure and the website demonstrates this incredible science with ground breaking interactive video.
Telling the corporate story
Most companies have an interesting history and Essen BioScience’s is rich with achievements and notable events. Rather than bury this information in a standard text page we created a timeline module that allows the company to add dated events and accompanying links and images to the corporate timeline.
Responsive website design and development is a Onespacemedia speciality. The Essen BioScience website was designed to provide an optimised and device-appropriate experience whether the visitor is browsing on a mobile phone, tablet or desktop computer.
"We recently selected Onespacemedia as our digital partner and commissioned them to build our new website. After a detailed planning and a highly collaborative design and implementation phase, the new site was launched three weeks ago, on time and on budget. We are delighted with the outcome – the quality of design and functionality has exceeded our expectations and received great feedback from our clients and staff alike. The custom content management system created by Onespacemedia is a powerful and easy to use – it’s a fantastic tool for managing our own content. Onespacemedia showed great aptitude in grasping important sector-specific and technical details of our complex bioscience offerings , and helped us to distill this down into crisp, clear and effective messaging."
Del Tresize, Director and European Site Head, Essen BioScience