Sign up to our newsletter and get news, opinion and industry insights direct to your inbox

BACHTRACK

The online home of classical music

Bachtrack.com was founded in 2008 and is the largest classical concert finder online, with details of over 10,000 upcoming events worldwide in classical concerts, opera and dance.

Bachtrack approached Onespacemedia to create a brand for the organisation and generate conceptual artwork for the website and associated social channels. With it’s clear lines and piano key theme the Bachtrack logo is an understated masterpiece in minimal design.

 

Branded social channels

Bachtrack syndicates its content and engages with its audiences across a wide range of social and media channels. We created a range of graphical assets for use across the range of social sites to ensure consistency across Bachtrack's digital footprint.

Website design toolkit

We created a website design toolkit and style guide for Bachtrack's in-house development team to reskin the website to freshen the look and ensure that the new branding was represented consistently. Advertising plays an important role in Bachtrack's business model so our design foundations and layout grids needed to be carefully constructured to ensure that this vital revenue stream was not compromised on relaunch.

 

"James did a great job of designing our website, Bachtrack.com. We gave him a design brief that was fairly demanding due to the need to display very large amounts of information on each page, but still do it in an attractive way, and he came up with a design that has lasted us well, broadly unchanged, over the two years that the site has been running."

David Karlin, Founder, Bachtrack.com