Responsive website redesign for investment and tech transfer powerhouse
Building on success
Imperial Innovations, the UK’s leading technology commercialisation and investment company, commissioned Onespacemedia to redesign its web presence. Building on the success of our initial redesign for the company in 2012 we worked with Imperial Innovations again to bring the site up to modern trends and standards with a particular focus on responsive development to better serve mobile and tablet users.
Keeping up to speed with the dizzying number of internet-enabled consumer devices coming on to the market is a challenging task. Different screen sizes, input methods, resolutions and other variables make the process of website design and development an increasingly difficult challenge. This is where responsive design and development comes in. Rather than targeting the myriad devices available we use clever techniques to re-orientate layouts and content depending on the size of the browser’s screen.
Imperial Innovations’ website visitor data revealed strong growth in visitors from mobile and tablet devices so it was crucial to the project’s success that the new website provided an engaging and intuitive experience for these users. From planning through to design and build we ensured that the website provided an optimised experience regardless of the browsing device.
An important component of the Imperial Innovations site is the investment portfolio. This custom-built functionality allows Imperial Innovations staff to add, edit and track vital data on the businesses the company invests in. Website visitors are provided with a range of filters and controls that allow them to refine their searches and quickly locate key information on companies across a range of metrics. As part of the redesign project we reimagined the investment portfolio component as a ‘card’ system to present visitors with a simpler and faster way to digest information.
"The web moves fast. Staying up to date with current trends, new technologies and all of the new devices coming onto the market is a complex undertaking for any business hoping to stay at the forefront of online innovation. Imperial Innovations is a pioneering technology transfer and investment powerhouse so it is vital that its web presence reflects the company’s ethos and approach. Agency/client relationships are crucial to the success of digital projects and our long relationship with Imperial Innovations provides us with a better understanding of the company’s objectives, resulting in faster and simplified way of working and of course, a better end product. We’re delighted with the results.