Cambridge-based product design specialists Kynesim provide top-flight hardware and software development services across a wide range of markets including automotive, robotics and the Internet of Things. Kynesim commissioned Onespacemedia to undertake a rapid and cost-effective rebrand and website design and development project to improve its corporate image and deliver a more professional experience for their customers.
Technology-inspired brand refresh
Kynesim needed a simple, modern and memorable brand that would work on a wide variety of materials including chips and circuit boards. We chose an elegant, modern sans serif typeface and remodelled the letter forms to give the logo its individuality. A subtle blue highlight gradient appears on the dot of the 'i' to add visual interest and to provide a colour palette that is used across the rest of the company's visual materials.
Intelligent, data-driven information
The engine room of Kynesim's new website enables the company to demonstrate its skills and track record by allowing staff to add information on expertise, projects, clients and markets. The underlying website technology uses logic to connect the four information categories and creates dynamic links between them to create a more immersive browsing experience.
Responsive website design
All Onespacemedia websites are optimised for browsing on a huge range of devices, operating systems and browsers. With its clean, modern and spacious design, the Kynesim website provides an elegant browsing experience for desktop, laptop and mobile users.
"Understanding the needs of our customers and their audiences is at the heart of everything we do. Kynesim needed a new image on a tight budget, and they needed it quickly. A thorough research and strategy phase, combined with our collaborative processes and award-winning design and development ensured that we delivered the new brand and website on-time and on-budget."