Atmospheric music and background audio adds another dimension to the experience - building context and emotional engagement.
The seasonal appeal microsite is tightly coupled with Camfed's existing web infrastructure. Donation and sign-up functionality is delivered on camfed.org through a customised version of the existing donation platform that is visually consistent with the styling of the microsite. This re-use of existing technology keeps development costs down without sacrificing user experience.
It's not all digital. Traditional direct mail campaigns still play an important part in any fundraising appeal. The 2014 Camfed seasonal appeal direct mailer includes evocative imagery and highlights two compelling stories from the website.