There is a delicate balance between delivering information that has enough detail to satisfy scientific curiosity, and delivering information in a compelling format that compels website visitors to delve deeper into a site. The Ionscope site addresses this issue by using incredible nanoscopic images to show off what the products can do as well providing multiple layers of technical information.
At Onespacemedia we have a saying, "Don't design a client out of their marketplace," which encourages us all to make sure that our design work is original and innovative but sits well within an established sector. The scientific sector is notorious for bland, uninspiring websites and with Ionscope we set out to do something different. Whilst the colour palette and typography is reflective of the science sector, the open-spaced grid and big, bold visual assets deliver a fresh approach.