The task of organising and categorising hundreds of webpages across various micro-sites was a complicated undertaking. We worked with the college to redefine an information architecture that was based on the various website audiences. Based on analytics data we threw out redundant content, reorganised the hierarchy and absorbed microsites into one single website.
A key element of the new website’s success is the quality of the visual imagery. After writing a creative brief and outlining requirements we worked with a range of photographers over several shoots to build a collection of vibrant, high-quality imagery that is used across the website to showcase the unique qualities of the institution.
We created a web-based management system that provides Churchill staff with a powerful set of tools to promote and manage event information. As well as connecting to payment and other business critical systems, the events module includes a flexible form generator that allows staff to specify the information they want to capture from event attendees.
Considering Churchill’s campus is spread across 42 acres and comprises scores of buildings and hundreds of rooms we wanted to create an interactive system that would help visitors, staff and students to find their way around the campus more easily. We built an interactive mapping system that allows Churchill staff to add important internal locations such as facilities and sports pitches. We extended the system to allow the addition of external locations to show the college’s proximity to key local landmarks and facilities. Staff can create custom maps from a list of locations and embed them on any webpage.
The website also provides a range of useful tools for registered Churchill alumni. As well as maintaining a biographical profile and setting privacy controls, alumni can also use the system to reconnect with old friends. Interactive maps show the locations of alumni around the world and provide links to social networks and other information.
Churchill maintains a range of news channels and associated social media accounts. We created a news content creation and aggregation module that allows staff to create audience-specific news feeds that combine website content and social media content. These aggregated feeds can be embedded in any part of the website.