High-end garden furniture retailer Jo Alexander hired Onespacemedia to build an e-commerce website to sell their beautiful teak and wicker products.

Strategy

Jo Alexander had previously focussed their business on event and catalogue sales so we had to work with them to ensure that the website didn't overburden them more admin processes related with this new sales channel. We worked with them to plan how their business would evolve and to ensure that any systems we provided helped to streamline their operations.

Website administration

We extended our content management system to include a powerful product database that includes tools to manage stock levels, stock due in dates and of course product descriptions and images. Ensuring that consumers could see as many of Jo Alexander's products as possible we built in cross-selling and up-selling functionality. We completed the package with an customer order system that tracks online orders and can be used as a way to record and manage telephone orders.

Payments

We worked with Paypal's Website Payments Pro to build a seamless checkout experience that would provide all the functionality of Paypal without bumping the user off to an ugly, third-party payments page.

Elegant design

We created a design that would show-off the products in all their glory. Employing a natural, garden-inspired colour scheme with a strong grid structure and subtle controls and navigation.

Launch date
Client
Jo Alexander