University of Cambridge technology spin-out Turbostream came to us to help them to get their company and innovative technology on the radar of scientists in big corporations such as Siemens and Rolls Royce.
We started with the brand. After a series of surveys and meetings with Turbostream we got to know their product and market. Transforming this knowledge into a working brief we designed a logo themed on the visual representation of their calculations in fluid dynamics.
We worked with Turbostream to get to know their audience and discovered that we had to appeal to both scientists and the business people with budgets to spend. We devised a site based around real-world case studies of their technology in action. By making these case studies highly visual with large graphical representations of calculations, dynamic iconography and data displays, we ensured that case studies were eye-catching and drew the visitor in.
We built the site on our in-house content management system to provide Turbostream with a simple, web-based method to keep their site content fresh including a custom module to power the case studies area. Secure areas for clients complete the package.
Case study detail with dynamic iconography
Turbostream's home page content
Structured news index with filter controls
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