In preparation for the launch of their incredible range of scanning ion conductance microscopes, Ionscope appointed Onespacemedia to create a CMS-powered website and online community forum to support and encourage interaction between their customers.
Communicating with a niche audience
Onespacemedia's intricate planning and research phase unlocks critical information about the market a business operates in, their customers, their competitors and other important stakeholders. This information is woven into the fabric of our website solutions ensuring that our work is on brand, on message and targets the intended audience. Ionscope have a high-value and scientific product and have to prove to researchers, lab managers, academics and lab technicians that their state of the art technology produces better results than their competitors' microscopy solutions. The Ionscope home page leads with a highly visual andy interactive carousel that shows off some of the high resolution imagery and video that can be produced with their products.
Deeper site pages explain the various applications for Ionscope's technology, provide links to publications referencing Ionscope and show various multimedia produced with Ionscope's product range. Product pages are chocked full of technical specifications, downloadable information and more providing potential customers with all the information they need to make a buying decision and dramatically reducing the sales process overhead for Ionscope.
Leveraging community expertise
Ionscope needed a way to streamline their customer support process and create more interaction amongst the worldwide community of Ionscope users. Enter Ionscope Live, an online community forum that enables users to post support queries, ask for advice from other Ionscope users, showcase work
in the form of images and videos and also post publications that reference Ionscope technology. The long tail effect of this innovation provides Ionscope with a massive database of images, videos and real world case studies of people using Ionscope technology. What's the catch? There isn't one, membership to Ionscope Live is totally free with any Ionscope purchase. Users get to benefit from a global community of expertise and Ionscope benefits from a streamlined support process, and builds up free marketing collateral in the process. The phrase 'win, win' springs to mind!
No nonsense website management
As with all of our website projects, SpaceCMS was put to work to provide the mechanics behind the Ionscope website. We created custom modules to integrate management of Ionscope Live users and content. Powerful, fast, infinitely scalable yet simple to use, SpaceCMS provides a single point of management for the entire Ionscope digital ecosystem.