Touchstone Innovations is the new name for long-term Onespacemedia client Imperial Innovations – a leading UK technology commercialisation business. The company was rebranded to reflect an increasing focus on commercialising technologies developed with the Golden Triangle as a whole, and not only those created at Imperial College London. The existing brand Imperial Innovations remains focussed on Imperial College London and remains part of the Touchstone Group.
Throughout the company’s extensive repositioning project, we worked closely with the Touchstone Innovations team to create a new website that showcases their new identity clearly and articulately and further amplifies the company’s extensive commercial experience and track record. The new website communicates the company’s proposition to its audience groups, and is designed to leverage an intuitive information architecture to create impact across the company’s wide collection of audiences.
Visitors to the site are guided through it by an extensive range of content and online tools. The user-friendly navigation system is designed to provide users with a first-class experience across all devices.
Onespacemedia's Production Director, Thomas Rumbold, said “Throughout the last four years Onespacemedia has helped to lead Imperial Innovations through three major web development projects (and a number of interconnected projects such as Co.Create) - as well as supporting the business with ongoing creative and technical services.
"We enjoy an excellent relationship with the team at Touchstone and it’s a privilege to continue our strong partnership with a company that has such impact within the technology space. We’re thrilled with the result of the project and look forward to a long and productive relationship with the team.”
Gavin Reed, Marketing Manager at Touchstone Innovations, said: “Onespacemedia’s team has worked hard over the years to gain a real understanding of our business, and this insight contributed strongly to the development process. This was a complex project and OSM responded brilliantly and flexibly to tight deadlines and shifting priorities. We’re delighted with the final product that beautifully highlights our ‘3 Ps’ – People, Portfolio and Proof."
Check out the new site here.