AIM-ready website for pioneering investment business
Mercia is a national investment group focused on the funding and scaling of innovative businesses with high growth potential in UK regions. Mercia’s vision is to become the leading national player in the funding and scaling of high growth businesses - with an emphasis on the Midlands, the North of England and Scotland.
The Group benefits from 19 university partnerships and eight offices across the UK, providing it with direct access to high quality, regional deal flow. From seed through to exit, Mercia is well placed to deploy a full range of equity and debt capital, from seed rounds of £100,000 to funding rounds of £10.0million, through its 'Complete Capital Solution.' The company has recently rebranded its three fund management subsidiaries under one brand: Mercia Fund Managers.
Onespacemedia worked with Mercia to create a new website to promote the company’s direct investment activity and that of Mercia Fund Managers - supporting the strategic goals of the business and addressing a diverse range of audiences.
The new website has a flexible information architecture that allows the site to manage a large volume of diverse content, but remains intuitive enough to keep visitors engaged. The underlying aesthetic is modern and open, including striking imagery and concise copy to build engagement and deliver key information, positioning Mercia as an established and innovative organisation. By integrating clear calls-to-action and related content into site pages, users are funnelled into specific actions to help drive the company’s business goals.
“We are delighted with the result, and with the support provided by the Onespacemedia team. Bringing three websites together was a complex project but we achieved this goal on time and with a highly functional and well-designed site which I know our project stakeholders have been pleased with.”
Katy Horrocks, Marketing Director, Mercia Technologies PLC