With such an extensive range of expert services, building an intuitive site architecture was critical to the success of the new Tees website. By combing modern information architecture techniques including relational content, search and multi-tiered navigation, Tees' website visitors can quickly find content relevant to their needs.
We worked closely with Tees to devise a site-wide content strategy -structured, concise and well labeled content enables rapid digestion of content. Our digital marketing team work to continually optimise content to achieve primary positions in search engine results. These strategies combine with a series of custom landing pages that build site traffic and new business enquiries.
The Tees website has been designed from the ground up to build qualified leads across its portfolio of business services. By funnelling prospective clients from search, social and offline marketing channels the site uses intuitive forms, calls to action and online chat to drive enquiries and revenue.
Onespacemedia's Django-based open source CMS empowers Tees' digital team with a suite of powerful content creation and website management tools. Creating engaging content without specialist design or technical skills is quick and easy with Onespacemedia's section builder feature. The CMS provides infinite options for creativity whilst maintaining design continuity through the control of key brand architecture including colours, layout, typography and interactions
We closely with Tees under retainer to continually optimise the website, reacting to evolving business objectives and customer needs. By analysing site data and feedback, we combine strategy, design, technology and digital marketing expertise to maintain and improve website performance.
The Tees website shares mission critical data with a range of connected business systems and integrated services. By leveraging the power of APIs the website automates administrative procedures ensuring that data is shared securely and instantly across its systems. This connected and powerful ecosystem of marketing, financial and administrative services position the website as a critical component of Tees' IT infrastructure.
“The team at Onespacemedia have been fantastic for us, their depth of knowledge is exceptional and they are lovely to work with. Maximising the SEO on the new website built by Onespace, is a top strategic priority and we couldn’t ask for a better partner to deliver that than their team. We feel confident that we can depend on them alongside us, as we systematically build a comprehensive approach to SEO. This is giving us the edge over our competitors in the highly competitive field of professional services.”
Liz Lewis, Head of Marketing and Communications, Tees
Wellcome Genome Campus
Trust & Technology Initiative
The Bradfield Centre