Trust & Technology Initiative
Impactful & modern brand for Cambridge University initiative
The Trust & Technology Initiative (TTI) - part of Cambridge University - brings together and drives forward interdisciplinary research from Cambridge and beyond, to explore the dynamics of trust and distrust in relation to internet technologies, society and power.
They aim to better inform trustworthy design and governance of next-generation tech at the research and development stage, and to promote informed, critical, and engaging voices supporting individuals, communities and institutions in light of technology’s increasing pervasiveness in societies.
Onespacemedia was hired to design the Trust & Technology Initiative's brand identity as well as a set of brand guidelines - a 'manual' for its partners to maintain a consistent visual message throughout all marketing collateral.
A modern, impactful and sophisticated typeface was used to reflect the company's professionalism and progression. The final logo conveys the Technology Trust Initiatives distinct personality while being flexible enough to speak to a wide range of audiences.